Open Response Studio

FOR MARKET & SOCIAL RESEARCH TEAMS

Coding you canput your name to.

Open Response Studio is a workspace for coding open-ended survey responses. Build the coding frame, code with your team — using AI only where it helps — check the work blind, and hand your client a clear record of how it was done.

See how it works
  • Australian hosting planned
  • Free trial on one project

01HOW IT WORKS

Where it fits: the coding step, start to finish.

ORS sits between survey data and analysis. Keep your current survey and analysis tools while you try it.

  1. Your survey platform

    Forsta, online or phone · exported as Excel or SPSS

  2. Open Response Studio

    The coding step: frame, code, check, record

  3. Your tables & analysis

    Coded data ready for your analysis

  1. 01

    Bring responses in

    Upload a supported survey file. ORS checks the file and helps you resolve issues.

    Q51,500 responsesChecked

  2. 02

    Agree the frame

    Build a frame or copy an approved one from an earlier project. Add definitions and rules where needed.

    02Qualityv3 approved

  3. 03

    Code and check

    Code by keyboard, with AI if your project uses it. A blind audit checks a sample.

    04ConvenienceAI suggests

  4. 04

    Hand over

    Export coded data and a statement of how the coding was done.

    .xlsxCoded dataStatement v1.0

02WHAT CHANGES FOR YOUR TEAM

The same work, with less friction.

Not a new way of doing research. Less shuffling between files, more consistent codes — and an answer ready when someone asks how it was done.

EFFICIENT

Less time on the mechanics

CHALLENGES TEAMS MAY FACE

Frames, coding and checks can be spread across files, making repetitive work harder to manage.

WITH OPEN RESPONSE STUDIO

Keep the frame, responses and checks together. Use keyboard shortcuts and AI where appropriate.

CONSISTENT

A shared frame across waves

CHALLENGES TEAMS MAY FACE

Teams need to carry coding rules forward and manage changes consistently across a project.

WITH OPEN RESPONSE STUDIO

Use an approved frame and track versions as the project or coding rules change.

TRACEABLE

An answer when the client asks

CHALLENGES TEAMS MAY FACE

Answering questions can mean bringing records and decisions together from different places.

WITH OPEN RESPONSE STUDIO

Keep coding, frame approvals and quality-check records together for client questions.

We don’t quote a time saving up front. You measure your own during the trial.

03HOW MUCH AI

Use AI where it helps. Or not at all.

Choose the coding approach for your project. Your team oversees the work and the record shows where AI was used.

  • Manual only

    No AI. You still get the coding frame, the keyboard workflow, the blind audit and the project record.

    BEST FOR

    Sensitive projects, or teams not ready for AI yet.

  • Human first · AI checks

    Good place to start

    Your coders do the coding. AI can flag possible issues for the team to review.

    BEST FOR

    Trying AI without changing how you code.

  • AI first · team oversight

    Most AI

    AI codes eligible responses. Items needing attention go to a person, and a blind sample is checked.

    BEST FOR

    Large volumes and repeat tracker waves.

04WHAT YOU HAND OVER

The record your client will ask for, already written.

For every project, ORS prepares a Coding Method & Quality Statement in your agency’s name: what AI did, how people checked it, and what the blind audit found. The numbers come straight from the coding record — nobody types them in.

  • Your logo and your sign-off — ORS only appears in the footer
  • Numbers calculated from the record, never edited by hand
  • Helps you keep the quality records ISO 20252 reviews ask for

The statement describes your own quality process. It is not an independent audit or certification.

Your logoSample

Coding Method & Quality Statement

Brand Health Tracker 2026 Q3 · Client: Harbourline Bank · v1.0 · Issued 26 Sep 2026

All quality criteria were met (1 after corrective action).

3,232

Responses coded

62.6%

Reviewed by a person

346

Independently audited

95% ± 2.3

Independent agreement

HOW AI WAS USED

  • AI-coded, not individually reviewed37.4%
  • AI-coded, reviewed by a coder9.0%
  • Coded by a person, checked by AI43.9%
  • Coded by a person only9.7%

QUALITY CRITERIA · SET BEFORE CODING STARTED

  • Independent agreement ≥ 90%95% ± 2.3Met
  • AI-coded, not reviewed: agreement ≥ 95%96.7% ± 3.2Met
  • Each code: agreement ≥ 85%78% → 90%Met after correction

Report BHT26Q3-S1.0 · Prepared with Open Response Studio1 / 3

05GETTING STARTED

What it takes to start.

Start with an existing project. Keep your current survey and analysis tools while you compare.

  • What you bring

    • One project you’ve already coded — the responses and your final codes
    • Your current coding frame, if available
    • One person who knows the project and can review the results

  • What we do

    • Set up your workspace and invite your team
    • Put your coding frame into ORS with you
    • Prepare the data file with you and check the upload
    • Run the comparison and walk you through the results

  • What stays the same

    • Your survey platform and fieldwork
    • Your tables, analysis tools and deliverables
    • Your team — they oversee the coding and checks
    • Your coded data — available to export

We’ll help with setup. Your team shares the project context and reviews the results.

06TRY IT ON YOUR OWN WORK

Judge it on your own numbers.

We won’t ask you to trust a time-saving estimate. Pick a project you’ve already coded and compare — time and quality side by side, because faster only counts if the checks still hold.

  1. Choose a project you’ve already coded
  2. Agree the sample and what counts as a match
  3. Code it in ORS, with the AI setting you’d really use
  4. Compare the results — then decide
  • Free
  • One project
  • No commitment

Trial comparison

Your project · an agreed sample of responses

MEASUREYOUR TEAMIN ORS
Coder timeIf availableTimed in ORS
Match with your final codesBaselineMeasured
Blind-audit agreementIf availableMeasured
Issues found and fixed—Logged
Record for the clientYour recordsStatement

Compare where records exist; review differences with your team.

07WHO IT’S FOR

Built for small research teams who sign off their own coding.

A good fit if…

  • You code open-ended responses most months, across trackers and ad-hoc projects
  • One or a few people do the coding, and the know-how sits with them
  • Your clients ask how the coding was done — or will soon ask about AI
  • You need clear information about where data is processed

Probably not for you if…

  • You only have occasional coding work and need no dedicated workflow
  • You want everything coded automatically, with nobody checking
  • You need a survey or analysis platform — ORS covers the coding step only

08

What research teams ask us first.

No. You can start with a supported survey data file, code the responses in ORS and export coded data for analysis. A direct Forsta connection is planned.

09

Try it on a project you’ve already coded.

Start with a short demo. If it looks like a fit, we’ll run a free trial on one project and compare the results with yours — then you decide.

Invite-only during early access.